At the beginning, there was this competitive vibe, like, 'Oh, we've got to compete for this audience.' But then, over the next few years afterwards, everyone on YouTube realized the more we work together, the more we collaborate, it just benefits everyone. It just became a really friendly community.
We have entered a time when a writer's first idea is his best idea, when the first thing a reporter hears is the first thing that she reports. We live in a time now when we have seen major television networks take video off of YouTube and broadcast it to millions of Americans without verifying whether the video had been fabricated or not.
As my YouTube following grew, I was soon earning as much from advertising revenue as from waiting tables, so I quit my job. My boss thought I was crazy, which just made me more determined. In 2012, four years and 200 videos later, my channel was so successful that Google offered me $1 million to create 20 hours of content.
I would not understand when people will tell me that 'Tum hi ho' has got more than 1 million views on YouTube. I was like, 'How does it make a difference?' Later, I would go to YouTube and see songs of Rihanna, Enrique etc. and would see their hits. Then I came to know the importance. Nowadays, you can judge from these sites how big is a sing.