I would not understand when people will tell me that 'Tum hi ho' has got more than 1 million views on YouTube. I was like, 'How does it make a difference?' Later, I would go to YouTube and see songs of Rihanna, Enrique etc. and would see their hits. Then I came to know the importance. Nowadays, you can judge from these sites how big is a sing.
YouTube has become more mature, both as a platform and as a community. So much content has been added in almost every conceivable category that there are no more free passes on just getting there first. I think there are greater expectations for audience participation, the kind of participation that makes a real impact in a show's community.
When I first met YouTube CEO Susan Wojcicki, I was moderating a panel she was on for Harvard alums. We were both wrapping up our maternity leaves. She had just had her fifth child; I'd just had my second. We traded tips on maternity clothes, and I peppered her with questions about how she finds her balance.