Trust is a product of test over time.
Google is one of these products that I think is incredibly habit-forming, and it's the kind of product that shows this characteristic of something that we use with little or no conscious thought.
For Oakley, I'm basically a media vehicle for them to promote the product. For me, it's both, I get a salary from them, but I also get great products so it just kind of works, continues on.
It's all about having a product that you're proud of and coming to work every day. Those basic building blocks are the same in any business.
From an acting standpoint, you've got to continue to trust your gut because, ultimately, only that will result in a better product, making the audience more happy and resulting in the right payoff.
The strength of brand loyalty begins with how your product makes people feel.
When you build a product, you make a lot of assumptions about the state of the art of technology, the best business practices, and potential customer usage/behavior.
True excellence is a product of synergy.
I worked with AXE Hair to do a promo shoot for the ESPYs and ESPN - it's all about having girl-approved hair. They have a newer product out there with the hair stuff - shampoo, conditioner and all the styling products that they have.
Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show.
When your product solves a problem that costs customers sleep, revenue, or profits, things are definitely looking up.
The product cycle for the Oculus Rift will be between the rapid six-month cycle of cell-phones and the slower seven-year cycle of consoles. It's rare to see a phone not coming out every year.