Evangelical women are also large consumers of evangelical media and ministries, and their support of these organizations is crucial. Should they shun both Trump and the predominately male evangelical leadership, it may have a ripple effect in these organizations' fundraising abilities and their ministerial efforts.
The media in the States can be quite self-reflective. When I lived in England, I was much more aware of the day-to-day politics that were happening. Living somewhere where the media involvement is greater and so omnipresent, you become pulled into it and, at the same time, because of that, politics changes and the way it's handled changes.