I think 'Shark Tank' is targeting companies that are really trying to raise their very first dollar. A lot of them aren't really tech focused. We're definitely going after companies that are building real technology, either software or hardware, they probably have raised a couple hundred thousand already.
You know, if a band on a label sold a few hundred thousand copies of their record these days, they wouldn't make any money. But if a band can pump out 10 million copies of a record for free, and 50,000 of those fans come to the band's website to watch pay-per-view videos or buy a t-shirt, that's roughly $10 million in revenue per year.