We buy a bottle of water in the city, where clean water comes out in its taps. You know, back in 1965, if someone said to the average person, 'You know in thirty years you are going to buy water in plastic bottles and pay more for that water than for gasoline?' Everybody would look at you like you're completely out of your mind.
Everybody says, 'I want to change,' but they're not willing to pay the price of it. That was the metaphor of 'Life's Golden Ticket'... Life is some kind of a ride, and if you want that ride to be exhilarating and amazing, you've got to pay to get in. And the price is a willingness to change above and beyond what most people will do.