With the way Amazon and eBay had become big companies and with the way people were embracing technology, I was like, it is so obvious that this is going to be a huge game changer in this space. The combination of these things is going to change what it means to retail, what it means to launch brands, what it means to connect with your consumer.
Beatbullying's 'The Big March 2012' is such a brilliant campaign and I am very proud to be a part of it. I have been a victim of cyber bullying myself and I know firsthand just how hurtful it can be. People think that they can hide behind computers and send nasty and hurtful comments to people, and this is wrong.