I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at the end of the day if the artist doesn't support the brand or it doesn't make sense for the song, then it will never work. What we do is try to pair them up so that both sides are happy.
You know the question: 'How do you get to Carnegie Hall?' Answer: 'Practise?' Well, in my case, I got there by not practising. I didn't finish my music degree. And when I got into the pop world, I decided not to conform because I figured that the point of being an artist was that you shouldn't be like anyone else.