I was writing an earnest novel about cruises in the Caribbean and I just started writing 'Bridget Jones' to get some money, to finance this earnest work, and then I chucked it out.
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I was lucky enough to go see Steve Jobs with Marc Benioff. We were talking about the iPad, and one of the things Jobs said - and it was a little self-serving - was go and build your iPad app, and that is going to change the way you think about your online app, and you will go back, and you will redo your online app. I believe that.