I'd defend the right for any novelist to experiment with form or language, but if people don't take to it, don't react by making out that they are thick.
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The more moral the people are in their business dealings, the less paperwork you need, the more handshakes you can have, the more the wheels of capitalism work better because there's trust in the marketplace. Business ethics is not a joke. And, in fact, I think most businesses that I've dealt with encourage exactly that type of behavior.