There's a waterfall of content that you're missing out on.
YouTube is a platform, a distribution vehicle.
Almost every time we get together with family or friends, the conversation ends up being about food.
Chefs love to have that control and power to control the message they want to deliver.
Our goal is to have YouTube on every screen - to take it from the PC to the living room and the mobile phone.
Every user has something to say.
YouTube is a free service that is extremely easy to use. There are no downloads, and hundreds of audio and video formats are instantly converted to Flash, which makes it fast and easy for the community to watch and share video.
Nom is a place for food lovers.
If you've ever snapped a picture of your dinner, Nom is for you.
If you have a food blog and want to connect with a bigger audience, Nom is for you.
If a restaurant kitchen is your office, Nom is for you.
While there are certainly food-focused content out there on the Web and on TV, most of this content need to weave through many layers of editing before it reaches the viewer.
There's just not that many videos I want to watch.
There are lots of new products and new services making adding content easier. But there's not many people on the other side helping users digest that content.
We noticed that the most popular videos at YouTube showed people making things.
It's just exciting to be able to see what someone around the world is eating in Sicily or Tokyo.
Everybody carries a phone with them, but they may not have a computer.
From our experiences with the site in Japan, we've come to ask, 'What can we learn about syndicating content from mobile devices and getting it up on YouTube?'
There are a lot of services trying to solve the information discovery problem, and no one has got it right yet.
It is impossible to effectively monitor the huge volume of videos that are out there. It is often difficult to find out who owns the copyright on individual videos. Differing copyright laws in different countries also make the whole process harder.
What we have noticed at YouTube is that many users who have uploaded infringing content are unaware that it's illegal to do so.
By augmenting the pages in the upload process with educational text regarding the type of content that can be uploaded to YouTube, we have seen a sharp overall reduction with users uploading copyrighted materials.